Tuesday, November 4, 2008

Happy Thanksgiving

HAPPY THANKSGIVING

The next Tech-e-Tuesday will be December 9, 2008.

Our December 9, 2008 speaker is Marc Jacofsky. He is vice president of research and development for The CORE Institute (Center for Orthopedic Research and Education). He manages the division of intellectual property development at CORE where he works with physicians and the orthopedic industry to develop, patent, and license new medical technologies. He has taken several medical technologies, ranging from medical office software to spinal implants, through the process of product development, patent protection, and licensing. Marc is also director of the nonprofit SHRI-CORE Orthopedic Research Labs and oversees all research studies in the Biomechanics Testing Lab and Motion Analysis Lab. Marc has a diverse background in physical and biological sciences and is currently a candidate for Ph.D. at Arizona State University.He plans to discuss: How does a young company develop a system to handle intellectual property development from inception to licensing: be proactive, put a system in place before it’s needed, document throughout the process, prioritize IP development projects, exit strategies (when and how to exit). Thoughts on structuring a licensing agreement with medical device companies. Managing a nonprofit orthopedic lab in an age of increased federal regulation of the industry.

We will meet at the CRAVE Bar & Lounge, on Mill Ave.


January 13, 2009 speaker will be Ralph Loura, Senior Vice President, Information Technology for Medicis

February 10, 2009, speaker will be Jeff Luth, Impress Public Relations.

Marketing 201. Smaller companies tend to be enamored with their technology and often find themselves either with a solution in search of a problem or simply unable to effectively articulate their value proposition. Larger companies may have difficulty creating a unique identity for new products and services. In these cases, generating awareness and interest is critically important. Yet for many companies, the marketing / public relations process is often conducted as a series of standalone activities, without an underlying strategy or any structured coordination. This equates to the sound of one hand clapping. Marketing 201 is about creating the strategies and tactics that can effectively advance business goals.

Have a fun month!!!!THANKS again to the ECONOMIC DEVELOPMENT OFFICE of the CITY of TEMPE and a great big THANK YOU to the ARIZONA TECHNOLOGY COUNCILIf you want to present at a Tech-e-Tuesday contact me at herb.f@asu.edu